Royal Talens respects the privacy of your information

We use cookies to anonymously analyse and improve your use of our website so that you get a flawless and optimized website. 

Find out more on our cookie page and privacy statement.

Functional cookies ensure that you get an error-free and optimized website.
These cookies are used to tailor advertisements to your interests, both on and on other websites. They also offer the possibility of making newsletters relevant to you personally.
Social media cookies ensure that you can post comments and share information with your friends and / or your network.
Royal Talens acquires Italian distribution company Hammeley

Royal Talens acquires Italian distribution company Hammeley

Apeldoorn, the Netherlands / Quarto d’Altino, Italy - Royal Talens is proud to announce the acquisition of 100% of the shares of Hammeley SRL. as of December 15, 2021. With this acquisition, Royal Talens has taken a next step to further strengthen its position as a leading player in artists’, school, hobby & craft materials, and colouring, drawing and writing products. Hammeley is a leading Italian distributor and wholesaler in the fine art, stationery, school, hobby & craft market. Royal Talens sees this as a perfect addition to reinforce the distribution strength of its portfolio in more than 100 countries worldwide.

A logical next step

"We are very happy with this acquisition,” says Ronald Benning, CEO of Royal Talens. “As the distributor of our Bruynzeel brand for decades, and since more recent years of all our brands, we know Hammeley as a very professional and trustworthy partner, both to its suppliers and customers. Under guidance of the retiring owner dr. Zanta, the company extended its presence in the Italian trade over the last decade. When approached for this acquisition, we proudly saw the natural fit between the business cultures and product mixes as opportunities to leverage these strengths of the two companies together. We are glad that the full Hammeley team and their dedicated 18 sales agents will continue their good work under guidance of current Commercial Director Angelo Mandelli, who has accepted the opportunity to expand the presence of all the brands Hammeley represents in the Italian market.”

“The experiences of our many years of joint collaboration have taught us that Royal Talens is a company that has made product quality and innovation essential features of its business conduct.”, says dr. Franco Zanta, major shareholder of Hammeley SRL. “Over the years they have shown us the intention and ability to invest in our growing mutual business. In the light of increasing challenges in today’s market the time was right for Hammeley to become part of a large group like Royal Talens. This will enable Hammeley to seize its great potential and take the next steps in expanding its position as a leading Italian distribution company, for the company itself, for its employees and its customers. I am confident that with this acquisition Hammeley’s complete customer satisfaction experience will be taken to the next level now these two historic companies will combine their forces in continuing to market and sell the major brands Hammeley is known for.”


About Hammeley

The Hammeley company was founded in Venice in 1922, by Mr. Wilhelm Hammeley. Immediately after the First World War he moved to Italy as a representative of some important German companies. After a few years, he decided to specialize in the trade of products for artists and founded the Hammeley company in Venice.

Since that time, the company has experienced an extraordinary development, with the acquisition of the distribution rights of various brands related to fine arts and hobby products. Next to the distribution of Bruynzeel, Sakura and Royal Talens, the company also successfully represents Marabu, Deka, Rayher, Fimo, Glorex and its own brand Easy. The complete and versatile assortment combined with a high service level have made Hammeley a very important company in the field of colour, fine art products and stationery within Italy.

Find out more about Hammeley


About Royal Talens

Royal Talens manufactures and supplies high-quality painting, drawing and colouring materials for artists, creative hobbyists, designers, children and educational institutes. Royal Talens was founded in 1899 and holds a worldwide leading position with brands such as Rembrandt, Van Gogh, Amsterdam, Cobra, Talens, Talens Art Creation, Bruynzeel and Sakura (Europe). From Apeldoorn, Barcelona and Ebeltoft Royal Talens produces, distributes and sells approximately 6,000 different articles to more than 100 countries. Royal Talens is an independent business unit of the Japanese Sakura Color Products Corporation and has its own sales organisations in the Netherlands, Belgium, Luxemburg, Germany, Austria, France, Spain, Portugal, Switzerland, Poland, the Czech Republic, the United Kingdom, Ireland, United States, Canada, China, Japan and with this acquisition now also in Italy.