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'Royal' Designation

Queen Wilhelmina was a great Talens fan. She used it on a daily basis. In addition to being queen, Wilhelmina was an artist who had a love and passion for her hobby. This made her feel closely connected to Talens.

In 1949 she wanted the world to know this. She made Talens Royal. Because Royal Talens has the same passion artists have. Not to create the most beautiful work, but to produce and develop the best paint and artists’ materials, as it has been for the last 115 years. Such as the well known brands Rembrandt and Van Gogh, but also new innovations such as Cobra.

Thanks to this great Queen we are called Royal Talens.

And to this day we have lived up to the highest of Royal standards, both as manufacturer and employer.

 

'Royal' Designation