Royal Talens Digital Marketing Hub

By activating this global content theme together, we not only increase visibility for our brands and provide artists, hobbyists, and curious creatives with a fresh dose of inspiration every month, but also make it easier for you by providing a complete digital content kit each month, so you don’t have to create this yourself. This way, we unburden you and streamline your content creation process.

The contents vary by campaign. We tailor each kit to the audience and chosen channels. You can expect:

• Key visuals & campaign images
• Videos (Reels, TikTok, how-tos)
• Social media posts + captions
• Activation campaigns such as giveaways or challenges
• Royal Talens landing page
  

Alongside the Monthly Palette, we also develop brand and innovation campaigns. All initiatives are brought together in one clear toolkit: the Digital Content Kit. Created in close collaboration with local teams, brand managers, and digital marketers, this toolkit offers inspiring, purposeful content that truly works.

The download button will appear once the content kit is ready. That way, you’re always working with the latest and most complete materials.

We definitely want to, and we see the value of planning further ahead. We're working on it, so that in the near future everyone can align content calendars accordingly. Our goal is to show the first results in 2026.

That’s a great question. Brand and innovation campaigns are developed in close collaboration with the Central Marketing (CM) team. Since new products require thorough research, development, and testing, these processes are carefully planned and typically take a considerable amount of time.

We involve as many brand fans, artists, ambassadors, and consumers as possible. Their authentic stories and creative perspectives bring each campaign to life. Internally, we also work closely with local teams, Central Marketing, and Digital Marketing to ensure the campaign is relevant, aligned, and reaches the right audience across all channels.

• Efficiency in content creation
• Alignment with global campaigns
• Increased visibility and local impact
• Unburdening local teams by providing ready-to-use content and clear guidelines
  

No, the Monthly Palette and Digital Content Kit are offered free of charge to our partners and local teams.

You can download the videos and photos from the Digital Content Kit, and much more visual material, via the Royal Talens Mediabank. No access yet? Fill in the registration form to get started.

We love hearing new ideas! We're always open to suggestions and improvements. Feel free to send your idea to ds@royaltalens.com.

You can email us at ds@royaltalens.com. Your message will be handled by the Royal Talens Digital Marketing Team.

The visuals shown in this section are intended for inspiration only. High-resolution images can be downloaded from the Royal Talens Mediabank. Please note that full campaign assets such as captions or complete promotional materials are not provided here, as not every campaign is designed or suitable for local activation. If you are interested in using these visuals or would like more information on how to activate a campaign locally, feel free to contact your local Royal Talens marketing representative.