16 January 2017

Royal Talens exclusive distributor of Strathmore Artist Papers™

Royal Talens is proud to announce that it has signed an exclusive distribution agreement with Strathmore Artist Papers™ for Europe, Middle East and Africa (EMEA). During the Creativeworld Fair in Frankfurt, Strathmore and Royal Talens are launching a fresh and new paper assortment for these markets. All EMEA artists and hobbyists will now be able to work on the ideal Strathmore surfaces to create lasting works of art. The Strathmore products are available at Royal Talens from April 2017 on, but retailers can already benefit from the spectacular fair offers at the Royal Talens booth in Frankfurt (Hall 4.2, stand D70).
Strathmore Video Teaser Wide

125 years of Strathmore quality
Strathmore is the largest artist paper brand in the North American market. During its 125-years of existence it has built a strong reputation for top quality, consistently performing products used by many artists and hobbyists. Royal Talens will utilize their extensive EMEA distribution network to distribute Strathmore. The initial paper assortment will consist of existing Strathmore paper products in new sizes and updated packaging information in five languages.  

A perfect match
“We could not think of a better match for Strathmore than Royal Talens,” said Jim Schmitz, President and CEO of Pacon Corporation. “It is a company of the highest integrity and intelligent marketing. They have a great reputation for selling high quality fine art supplies, which fits perfectly with the Strathmore® brand. We look forward to building our long-term relationship with the talented professionals at Royal Talens and are excited about the opportunity to engage with a new community of artists.”

“The natural fit between Royal Talens and Strathmore could not be more perfect than it is”, said Ronald Benning, CEO of Royal Talens. “Not only geographically is this agreement a full fit, but more importantly the passion for making high quality products and combining them with very strong marketing to help customers sell and rotate more products, is something both companies have as a core competence. We are impressed by the professional craftsmanship, quality and entrepreneurship of Strathmore and see a long-lasting relation ahead of us”.

Royal Talens – Company profile
Royal Talens was founded in 1899 by Marten Talens, and is well known throughout the world among artists and hobbyist for its quality brands such as Talens®, Rembrandt®, Amsterdam®, Van Gogh®, Talens Art Creation®, Cobra®, Bruynzeel®, Schjerning® and for the Sakura® products in Europe. The company is part of the Japanese Sakura Color Products Corporation, a global leader in artists’, school, hobby & crafts materials and stationery and writing instruments.

Strathmore – Company profile
The history of Strathmore Paper Company™ began on St. Patrick's Day in 1892 when its founder, Horace Moses, opened the Mittineague paper mill in West Springfield, MA. The Strathmore brand name began to appear on our fine art papers in 1899.  The Strathmore brand quickly became known as one of the highest quality art papers used by many leading artists around the world. Strathmore has kept this reputation as a supplier of fine art paper for over a century. Today, Strathmore continues to provide artists of all levels with the ideal surface for producing beautiful works of art. Strathmore Artist Papers™ is a division of Pacon Corporation. ® and ™ used under license from Mohawk Fine Papers. Inc.

www.strathmoreartist.com