26 September 2016

Royal Talens strengthens portfolio with Bruynzeel and Sakura

After a period of intensive collaboration, as of 1 October 2016 bruynzeel-sakura will be fully integrated within the Royal Talens organisation. With the Bruynzeel and Sakura brands, Royal Talens will strengthen its position worldwide as a leading player in artists’ materials, and colouring and drawing products.

Apeldoorn – With the integration of Bruynzeel-Sakura, Royal Talens is strengthening its position in the market for materials for creative expression and art. A wide range of top quality products, strong brands, innovative concepts and a reliable supply make Royal Talens a trusted and profitable partner for distributors and retailers in more than 100 countries.

“Thanks to the trends in colours for adults, Zentangle, mixed media and decorating, new consumers are joining our existing customers, and retailers from channels outside our sector can see opportunities for creative products,” says Ronald Benning, Managing Director of Royal Talens. “And that’s why it is ever more important to be able to offer a complete range of painting and colouring products. The expansion of the range with Sakura and Bruynzeel will lead to new opportunities in the market for Royal Talens and its customers.

We wish to stimulate and facilitate creative expression in the area of painting, drawing and colouring. The brands Sakura and Bruynzeel fully fit in with this mission. Just like the Bruynzeel-Sakura staff, who with their knowledge, experience and passion perfectly complement their colleagues at Royal Talens. I am very proud to welcome them into our team”.

Royal Talens was founded in 1899 by Marten Talens, and throughout the world is well known among artists for its quality brands such as Talens, Rembrandt, Amsterdam, Van Gogh, Talens Art Creation and Cobra. Sakura was founded in 1921 and the first Bruynzeel pencil rolled off the production line in 1948. The company is part of the Sakura Color Products Corporation, inventor of the oil pastel (Cray-Pas), gel pen (Gelly Roll), pigment fineliner (Pigma Micron) and pigment marker (Permapaque). The group is a global leader in artists’ materials, stationery and writing instruments and employs 1,200 people.