23 March 2016

Royal Talens NAMTA 2016

Royal Talens North America makes waves at first NAMTA show in Houston!
March 2016
Houston, TX

2016 NAMTA Mary Ann 1The air was thick with the buzz of the industry’s newest company at NAMTA 2016. Old friends and new friends alike were introduced to Royal Talens North America for the first time as a stand alone company at Houston’s NAMTA/CAMEX show. With a large energetic presence, showing almost 500 new items for the North American market, buyers were clamoring over new formats and product line extensions in some of the brands which have become top sellers in their stores as well as new product ranges, never before seen in this market.

  • Don’t miss out on the extra 15% discount for qualified orders on new products and new placements offered at the show!
  • Amsterdam Standard acrylics expanded into new sizes – large format 500ml and 1000ml jars of the hottest student acrylic on the market were a hit and having already been proven in test markets, the possibility for school and painting party applications was immediately recognized.2016 NAMTA Booth AAC Display 2
  • “Ohhs and awwws” were overheard from most when shown the unique 20ml size tube at only $1.95 per tube – filling a gap where 75ml tubes used to be with an introductory sample price point.

2016 NAMTA Amsterdam Mediums 1


  • Amsterdam mediums and varnishes dazzled with unique mediums like a clearly defined “Photo transfer gel”, “glow in the dark gel” and creative metallic, black and multicolored flakes which could be added to any medium or acrylic paint at any ratio to create beautiful effects with unlimited control.

  • Van Gogh oil color was introduced in large format 500ml tins, complete with a protective inside cover to keep the oil paint inside from skinning over between uses – a great value for artist working big or with palette knives.

2016 NAMTA Booth Oil Display 3

  • Talens mediums, varnishes and fixatives raised many eyebrows with some unique fixatives for pastels as well as large formats of the varnishes which are often requested from major conservation departments around the US and Canada.

2016 NAMTA Rembrandt Pastels 2

  • Holiday sets at every price point were on display as part of the extra sharp 20% Holiday Prebook Promotion putting many buyers in a seasonal state of mind.

2016 NAMTA Booth Display 2

  • Talens Art Creation was re-launched with new branding, packaging and new production – now crafted in the Netherlands with high quality pigments, packaging and a strong supply chain coming right off the same machines that grind Rembrandt oil colors!  With the quality once can expect from Royal Talens in Holland and extremely competitive price points, this range of novice level acrylics, oils, gouache and watercolors will deliver on the brand promise which will keep the consumer coming back for more.

2016 NAMTA Bruynzeel Items 2

  • Bruynzeel was a runaway success with the excitement around Adult Coloring Books this year. With new sets for each expertise level, customers finally had a chance to see what this Dutch pencil company is really about. New for this year were beautiful gift sets, produced in conjunction with the Rijksmuseum in Amsterdam.

If you missed seeing us at NAMTA or if you need additional information, please contact your Royal Talens North America sales representative or your distributor sales representative for more information, or contact us at info.na@talens.com for any questions at all.
On behalf of our entire team here at Royal Talens North America, we would like to thank all of you for making our first solo show at NAMTA a huge success!

Team RTNA!

Royal Talens North America