15 April 2015
Design Your Evoque competition by Land Rover
With the 'Design Your Evoque' competition everyone in the Netherlands was challenged to design their own Range Rover Evoque. A total of more than 650 unique designs were sent in and the general public could use the app to vote for their favourite design. From the 20 designs with the most votes the jury, consisting of Piet Boon, one of the most well-known designers in the Netherlands, Rahi Rezvani, world-famous photographer and Vincent Moleveld, founder of Online Galerij, chose three winners. These three winners were announced during the design fairs OBJECT in Rotterdam.
The artwork of the talented Benjamin Scheltema (or just Ben), painted using Amsterdam Acrylic Colors, was chosen by the jury as one of the three winners. In addition to the glory this gives him, for 3 months he can drive a Range Rover Evoque decorated with his own design!
For more work and other projects of Benjamin Scheltema have a look at his website www.gewoonben.nl or www.facebook.com/BenGewoon.